Name: Mayday
Brand: Kings Coast Coffee Co
SKU: MAY-WB
Price: 18.0 USD
Availability: InStock

RICH & FULL

CHOCOLATE HAZELNUT SPREAD • BERRY JAM • GRAHAM CRACKER

Inspired by those who answer the call.

Named after the international distress signal used by mariners worldwide, Mayday pays tribute to the men and women who stand ready when conditions are at their worst. Inspired by the traditions of the United States Coast Guard and its motto, Semper Paratus, meaning "Always Ready," this coffee reflects the dependability, resilience, and steady presence that define life on the water.

Built from a blend of coffees from Brazil and Chiapas, Mexico. Mayday opens with rich notes of chocolate hazelnut spread and carries through with jammy berry sweetness from the natural Brazil component. As the cup cools, layers of milk chocolate, toasted marshmallow, and graham cracker emerge, creating a smooth, comforting finish with a full, creamy body.

Whether you're heading out before sunrise, standing watch, or simply looking for a coffee you can count on every morning, Mayday delivers a balanced, approachable cup that is always ready when called upon.

ORIGIN: Latin American Coffees
PROCESS: Natural & Washed
ROAST: Medium
BODY: Full
ACIDITY: Medium-Low

BUILT FOR: Espresso, Drip, French Press, Cold Brew

GIVING BACK: Throughout the year, select Mayday promotions support the Coast Guard Foundation, an organization dedicated to assisting Coast Guard members, veterans, and their families. Watch for special releases and fundraising events where a portion of proceeds will be donated directly to their mission.

Texture

12 oz. / Whole Bean

12 oz. / Ground (Medium - Drip)

12 oz. / Coarse Grind (French press)

1 Kilo / Whole Bean

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RICH & FULL

How It Drinks

Opens With

Chocolate Hazelnut Spread

Carries Through

Berry Jam, Roasted Nuts

Finishes With

Graham Cracker, Marshmallow

Roast 3/5

Light Dark

Brightness 2/5

Soft Bright

Body 4/5

Light Full

Built For

Espresso, Drip, French Press, Cold Brew

Inspired by the Coast Guard motto Semper Paratus, meaning Always Ready, Mayday is built on reliability. A blend of Brazil Natural and Mexico Chiapas coffees delivers comforting notes of chocolate hazelnut spread, berry jam, roasted nuts, and graham cracker in a smooth, full-bodied cup.

Brew Method

Espresso

Coffee: 19g

Water / Yield: 38g

Ratio: 1:2

Time: 25-30 sec

Grind: Fine

Brew Tip

Dial in for a balanced 25–30 second extraction. Adjust grind finer if the shot runs fast and coarser if it runs slow.

Brew Method

Drip

Coffee: 65g

Water / Yield: 1,040g / 1L

Ratio: 1:16

Time: 5–6 min

Grind: Medium

Brew Tip

Aim for an even bed and consistent flow for a clean, balanced extraction.

Brew Method

French Press

Coffee: 34g

Water / Yield: 493g

Ratio: 1:14.5

Time: 4:00

Grind: Coarse

Brew Tip

Keep this one a little more concentrated to emphasize body, richness, and the deeper roast character.

Brew Method

Cold Brew

Coffee: 85g

Water / Yield: 1000g

Ratio: 1:12

Time: 12–16 hr

Grind: Coarse

Brew Tip

Steep covered in the refrigerator for 12–16 hours, then strain thoroughly. Serve over ice and adjust strength to taste.